The First Click

By Milli Gilbert

“You shouldn’t judge a book by its cover.” We hear it all the time, just not in regards to books. Unless you’re an author. Not only do we hear it all the time, we say it all the time. And we mean it quite literally.

Except here’s the problem. A book cover is so much more than just the picture on the front of the book with the book’s title and author on display. It tells a story. The right images, or lack of, gives us a glimpse into what the book is about as much as the blurb on the back and the title. It’s the first line in marketing. Continue reading

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