Author Newsletters by Sha Renée

Recently I published my first newsletter as an author. I used Mad Mimi which was pretty user friendly once I got the hang of it. I had always wondered if authors actually need a newsletter, especially if we’ve already got a blog set up. Someone explained that when you write a blog post, your followers get a message letting them know you posted. They will need to go and click on your link to read your post.

With a newsletter, they’ll get an e-mail from you, and once they open it, BAM, there’s your message with everything you want to tell them. Of course they can choose to skip the email, but the important thing is it eleminates a step.  I like to look at it like this: Option 1 – the mailman comes to my door and tells me that Macy’s is having a sale on dresses. Maybe he even shows me a photo.  But I’m in the middle of preparing dinner which means I have to stop and go to Macy’s to look at the dresses. In option 2, the mailman comes to my door with 3 dresses from Macy’s. I can pick one right then and there. Tada!

Creating my newsletter was hard work, but it was also kind of fun. I included fun fall facts, tree trivia and some interesting information about fall foods which supposedly increase penile blood flow (someone get back to me with the results).

NEW COVERWhile I love promoting my book and the upcoming release of Forbidden Kisses, I wanted to include something extra in my newsletter – exclusive content which isn’t available anywhere else.
After all, if you’ve read my blog posts or visited my social media sites, you already know I have a kick-ass military romance which is available now for pre-order. So I wanted to include information you may not already know.

I’ve decided that 4 to 6 issues per year is frequent enough for my newsletters to go out. I have subscriptions to a number of online newsletters, but I find it annoying that some of the subscriptions send daily issues. Sometimes I get more than 1 issue per day from the same organization. That’s too frequent for me.

There is a feature I’ve seen increasingly on blogs and e-mail subscriptions and it’s a big pet peeve for me. And while I don’t judge those who include this feature… okay, yes I do… a little, I can’t see myself including it in my blog or my newsletter.

Imagine if you’ve been seeing an amazing guy or girl and things are getting serious. Today they’ve invited you to come over. Let’s say they have a 1-hour lunch break today instead of 30 minutes and they’ve asked you to stop and pick up some condoms on your way over. You make your purchase, get to the door and ring the bell. They answer immediately, completely nude, but instead of making the most of those 60 minutes, they shove their new pet hamster in your face as soon as you step in the door. “Hey check out my hamster. Look what he can do. Feel how soft his fur is. Look how he eats his carrot.” What the heck! That’s not what you came for.  This is how I feel when I visit a site that has a big pop-up message in my face BOOM – as soon as I log on. Can you at least give me a chance to view the information I came for first?

I was working on something recently that gave me the option to include a pop-up message that would appear to my viewers, and if so, how soon did I want the message to appear. The choices were 1 second, 3 seconds… are you kidding me? Why would I ambush them with an offer which may not even be relevent to the information I’m providing? Let them at least have the opportunity to get what they came for – what I invited them for.

You can include a pop-up message if you want to, but please give me a chance to come in and get settled.

Anyway, my newsletter doesn’t have pop-up boxes BOOM – as soon as you open it. You won’t get an issue on a daily basis. I have quarterly issues. And hopefully you’ll find the content entertaining and interesting, like excerpts I haven’t shared anywhere else and the complete Forbidden Kisses music playlist.  See for yourself!

From our table I watched Ethan’s performance. His eyes locked on mine as his song started. When he sang the first line in acapella, my heart laughed, danced and cried. The music started and the audience cheered. UB-40’s version of Can’t Help Falling In Love featured a slow reggae beat that everyone wanted to move to. I watched, transfixed as he sang to me. Me. He was singing to me. Was he saying he was in love with me?

Ethan was beautiful and so darn sexy as his hips rocked to the reggae beat. He sang and danced like he could feel the music. As if it flowed through his body the way it did mine. His eyes, his movements and his words seduced me.

Thanks for reading. I’m by no means an expert on creating newsletters, but I’d be happy to help you get started if you have questions.

Now that you’ve finished reading, feel free to take a look at these:

Subscribe to my newsletter

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Visit my Amazon Page

Listen on SoundCloud

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